Why Blogging Matters for SaaS Providers

Sell without selling.

Think your product speaks for itself? Consider this: your customers have options, and even if you have the most incredible landing pages and killer product descriptions, so do your competitors.

Your blog content is where you’re able to stand out from the crowd. Your product is static, but your blog is a living, breathing representation of who you are as a company. 

Why is that important? Because it cuts down on the time you have to actively sell your service. Great blog content can be an unstoppable, lead-generating machine, turning readers into subscribers and subscribers into onboarders.

Beyond that, it’s a proactive approach to customer service: by the time your customers are asking for support, they’re asking more informed questions and have a better grasp of what they actually need.

That's great, but why get my blog copy from CopySlap?

I view every single blog post as a piece of marketing. Content for the sake of content is a waste of time and money. But content for the sake of fleshing out your brand, solutions, and niche authority? YES. I’m here for it.

My conversational style wakes up your content and creates the kind of connection that customers want to have with their SaaS providers. This means:

  • Speaking directly to their needs without sounding salesy
  • Helping them understand industry trends without boring or confusing tech jargon
  • And offering creative solutions to their problems in a way that’s easy to read and easy to trust

What about SEO?

Glad you asked! It should be a given that all blog content is SEO content. SEO is playing the long game, so making sure that your posts are optimized from the start gives you a real advantage.

That said, I write posts with customers in mind first, and search engines second. You can throw keywords and key phrases around all day long, but if your posts aren’t fun, useful, or easy to read, then all you’re getting are page views and that’s not enough to grow your bottom line.

Is it great to rank on the first page of Google? Yes. But if your content is weak, your sales will be, too. 

Do I need come up with my own blog topics?

Nope! That’s something we can work on together. If you have topics in mind, that’s great. But if you have no idea where to start, I’ve got you covered.

When we start working together, I take a look at your existing product and website and we go over the details of your business together. From there, if you don’t have any blog topics picked out, we can either brainstorm together or I can give you a list of topics to use as a starting point.

Do you offer free consultations?

I offer everyone a chance to talk to me about their project and see if we’re a good fit to work together. This can be through email, or we can set up a time to chat on the phone or on a Zoom call– whatever works best for you. If you want to set up a time to chat, you can click the button below to choose a time and date. Or, view my pricing and packages.