Hi, I'm Alex

Founder of CopySlap

I spent years building businesses that should have worked.Art sales, design services, massage therapy - I had the skills and the hustle. What I didn’t have was the ability to communicate value in a way that made people care.After multiple failed ventures, I pivoted into sales and marketing to fill the gap. At Reddit, I worked as a campaign strategist for SaaS companies, e-commerce brands, and personal coaches. Watching the right words transform struggling campaigns into winners showed me the power of great copy.From there, I moved into corporate sales at a $105M promotional products company helping major brands execute campaigns and seeing how copy drives results across every channel, from digital ads to physical swag.But the real breakthrough came when I turned all this experience inward.I realized I had never positioned my offers correctly because I didn’t understand the crucial role copy plays in shaping perception and desire. I had the designs, the hustle, and the talent - but I was solving problems I hadn’t clearly defined for myself, let alone for my audience.That realization changed everything.Now I help founders and experts bridge that same gap: taking solid products and services and wrapping them in messaging that converts.My job is simple: understand you, your brand, and your audience - then deliver copy that works at every stage of the customer journey.

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